Discuss whether it seems possible for alternative (i.e Essay

Alternative Media Substituting Mainstream Media in Developed & Developing Countries - Essay Example While such pluralism dissipates political subversions of free opinion, smaller countries with authoritative regimes at the helm of affairs do throttle traditional media mechanisms. The situation is even worse in nations where the capitalist mode of an economy still persists. As argued by critical theorists Theodor Adorno and Max Horkheimer, both microcosmic as well as macrocosmic social structures unleash equal amount of media propaganda in the guise of art. Maintaining this line of argument it can be inferred that technological boom has affected people’s cultural integrity and identity in a detrimental manner, resulting in generalization of opinions and conscious worldviews (Adorno and Horkheimer 1944). If we take the example of a developing nation like Turkey, or any other Middle-Eastern country for that matter, it would be clear that mainstream media has long resorted to alternative media agents in order to remain independent of state administered policies. Instead of acting like a mere vehicle to voice the politically motivated manifesto of the State, media houses do adopt a neutral standpoint within a restricted religious ideal (Romano 147). It has to be underlined that consumer culture primarily driven by religious fundamentalism does very little to encourage semi-formalized notions of production and absorption of mass

Differences between bourbon, scotch, and whiskey Research Paper

Differences between bourbon, scotch, and whiskey - Research Paper Example With the increased popularity, there was major attention from the Scottish parliament which led to major taxes on malt and the end products by the 17th century. These taxes led to the distillers to go underground for their operations. Even so, the business was high. The name ‘Whisky’ has been derived from the word gaelic uisge (usky, which went on to be mispronounced as whisky) – meaning ‘water of life’ (Heart of Scotland). Scotch Whisky is renowned for the fact that they are made only in Scotland. Whisky that is made in Scotland alone have the patented right to be referred to as ‘Scotch’. Also, the Scotch Whiskies are single malt and these are known for the smoothness and the style of distillation. The development process of Scotch Whisky is labor oriented and generally involves a high level of craftsmanship for the development of the end product (Whiskey.com). Whiskey links back to the migration of Moors in Western Europe however Bourbon Whiskey is relatively a much more recent version of Whiskey. This originates from Pennsylvania and the key ingredient here is ‘rye’. The drink started using corn as the primary ingredient once the brewery was moved to Kentucky. This was the birth of bourbon. It is important to realize that all bourbons are whiskeys however not all whiskeys are bourbons (Denison). There are a number of different variations that are used for the production of Bourbon. Of these the most commonly sold in United States includes sixty to seventy percent corn mash. However in most of the processes a little rye is added as well, as it provides the distinct flavor and spice. One of the most well known brands across the world, i.e. Jack Daniels has always been confused with bourbon; however there is a vast difference in the ingredients and the development process . The main differences is owing to the fact that Jack D aniels is charcoal filtered and goes through sugar – maple charcoal prior to the barreling process